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The Polarizing Force of the Attention Economy: How Digital Platforms Shape Thought and Politics

Camille Oudinot
4 min readFeb 13, 2024

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In the digital age, where attention is the most valuable currency, social media platforms have become the battlegrounds where ideas clash, and political ideologies collide. The rise of the attention economy, fueled by algorithms designed to capture and retain users’ attention, has inadvertently become a potent force in polarizing thought and deepening the divide between political parties.

Let’s delve into how the attention economy has reshaped the landscape of public discourse and contributed to the polarization of thought and political parties.

The Attention Economy: Fueling the Fire of Polarization

In today’s interconnected world, social media, (and mostly #twitterX) serve as the primary arenas where individuals engage with information, interact with peers, and form opinions. However, behind the scenes, algorithms meticulously curate and prioritize content to maximize user engagement. The more attention-grabbing the content, the more likely it is to be promoted and shared, creating a feedback loop that perpetuates extreme viewpoints and sensationalism.

The problem: Junk gets promoted over quality content. People might argue that if it's what people want to see, who cares? Truth is that oversimplification…

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Camille Oudinot
Camille Oudinot

Written by Camille Oudinot

Group Lead UX Argentine Designer living in Paris

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