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Strategy and Foresight : The ultimate weapon against business disruption.

Camille Oudinot
2 min readMar 23, 2024

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In the ever-evolving landscape of business, the synergy between strategy and foresight has often been overlooked, leading to detrimental consequences for companies navigating disruptive forces. Historically, strategy and foresight were inseparable companions, guiding organizations through uncertainty with a keen eye on future possibilities. However, as businesses became entrenched in short-term goals and reactive measures, the once symbiotic relationship between strategy and foresight began to wane.

The Drift Between Foresight and Strategy:

The drift between foresight and strategy can be attributed to several factors. Firstly, the rapid pace of technological advancement and globalization has created a volatile environment where traditional strategic planning struggles to keep pace with emerging trends. Secondly, the prevalent focus on quarterly results and immediate returns has shifted attention away from long-term foresight, fostering a culture of short-sighted decision-making. Additionally, the complexity of modern business ecosystems has made it challenging for organizations to anticipate and adapt to change effectively.

The Need for Updating Corporate Strategy:

In light of these challenges, it is imperative for businesses to update their…

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Camille Oudinot
Camille Oudinot

Written by Camille Oudinot

Group Lead UX Argentine Designer living in Paris

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