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Emerging Consumer Trends in 2025: Insights and Applications for UX Design

Camille Oudinot
4 min readDec 15, 2024

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As we approach 2025, consumer behavior is being shaped by rapidly evolving trends across sustainability, AI, proactive health, and digital content consumption. Drawing on reports from industry leaders like Mintel, McKinsey, Deloitte, and Kantar, this article explores key trends, their acceleration over time, and how they can be leveraged in UX design. Using comparative data, media analysis, and visualizations, we outline how these trends are influencing consumer experiences and what UX designers can do to respond effectively.

Key Consumer Trends for 2025: A Comparative Overview

The following table summarizes the most influential consumer trends for 2025 as highlighted by leading research organizations:

These trends highlight a shift toward innovation, personalization, and environmental responsibility, setting the foundation for UX strategies that cater to evolving consumer needs.

Media and Social Media Discussions: What’s Gaining Traction?

To understand the momentum of these trends, we analyzed mentions in media and social media. The graph below…

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Camille Oudinot
Camille Oudinot

Written by Camille Oudinot

Group Lead UX Argentine Designer living in Paris

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