Co-creation: What we are doing wrong.
4 min readSep 2, 2020
As designers, we love to co-create. We believe that including others and their perspective enriches everything we do, which is in principle, true. But are we doing this correctly? Are we framing our method an understanding it as we should?
- Co-creating is not necessarily Co-designing
Creation of input is not designing a product or service, these are two different stages…