Camille OudinotWhy Luxury Apps Must Evolve Beyond Desktop Mirroring to Stay RelevantIn the early days of mobile app design, many brands — including luxury ones — followed a simple rule: make the mobile app as close to the…Oct 15Oct 15
Camille OudinotThe Luxuryzation of Mass Market Brands: How Zara is Shifting GearsIn today’s global market, the lines between mass-market and luxury brands are becoming increasingly blurred. Fast fashion giants like Zara…Oct 13Oct 13
Camille OudinotQuiet Luxury: Redefining the Luxury LandscapeIn an era dominated by loud logos and overt displays of wealth, the concept of “quiet luxury” is gaining momentum. Quiet luxury is all…Oct 12Oct 12
Camille OudinotThe Evolution of Project Briefs: From Static Documents to Living, Iterative GuidesIn the fast-paced world of project management, a well-crafted brief serves as the foundation for successful execution. Traditionally, a…Oct 9Oct 9
Camille OudinotBeyond Tradition: How Luxury Brands Must Evolve to Win Over New GenerationsIn today’s rapidly shifting luxury market, heritage is no longer enough. While legacy brands have built their empires on centuries of…Sep 30Sep 30
Camille OudinotBridging the Gap Between AI & the Physical World: Creating Unique, Immersive Experiences in the…In recent years, artificial intelligence (AI) has rapidly evolved, seeping into almost every aspect of our lives, from the digital tools we…Sep 21Sep 21
Camille OudinotThe Art of Storytelling: Contrasting Asian and Western NarrativesStorytelling is a universal human experience, but the way stories are told can vary significantly across cultures. In particular, the…Jul 23Jul 23
Camille OudinotThe battle against online extremism and misinformation: Existing solutions and the need for more…In the digital age, the rapid spread of misinformation and extremist content poses a significant threat to societal cohesion and informed…Jun 30Jun 30
